Escada Moon Sparkle And Island Def Jam Present A Girls Night Out, In Support Of Singing Sensation Rihanna’s Believe Foundation.

Fun and Flirty New Fragrance Brings Exclusive Concerts and Giveaways

New York, NY (March 11th, 2008) – In 2006, Grammy Award Winning recording artist Rihanna created the Believe Foundation which assists and inspires children in need all over the world. Believe gives children a chance by providing everything from medical attention for children who can’t afford it, school supplies for children in poorly funded public schools, toys for children who are terminally ill and clothes for children in homeless shelters. Escada Moon Sparkle has teamed up with her label Island Def Jam in support of her latest album Good Girl Gone Bad and her Believe Foundation to present a Girls Night Out!

This exciting collaboration offers fans special gifts and tickets to experience an exclusive Rihanna performance in New York on Wednesday, April 9th, 2008 at the HighLine Ballroom. This performance will be in support of the Believe Foundation and the local charity she has partnered with, DKMS. DKMS is committed to the fight against leukemia, which is the most common disease children in the U.S. die of. DKMS is the world’s largest donor center with over 1.6 million registered marrow donors. Since its inception, DKMS has provided transplants for over 13,000 blood cancer patients. Rihanna is thrilled about the events, saying, "The exciting thing about these shows is that I was able to hook up my foundation, Believe, with these three important charities and give something back to the kids in these communities."

Tickets to this exclusive concert are only available with a purchase of Moon Sparkle, Escada’s latest refreshing and fruity fragrance. This flirty limited edition fragrance captures the essence of spring but can be enjoyed year-round. Escada Moon Sparkle is available at Macy’s, Dillard’s and Sephora nationwide.

Check out www.escada-fragrances.com or call (212) 477-8090 for more information about the Moon Sparkle fragrance and Rihanna’s Believe Foundation.

Suggested Retail:
For Women
Eau de Toilette Spray, 1.0 oz. $40
Eau de Toilette Spray, 1.6 oz. $52
Eau de Toilette Spray, 3.3 oz. $70
Body Lotion, 5.0 oz. $32
Shower Gel, 5.0 oz. $28

For Men
Eau de Toilette Spray, 1.6 oz. $45
Eau de Toilette Spray, 3.3 oz. $55
Shower Gel, 5.0 oz. $25

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